Online Multi Level Marketing – How to Take Your MLM Business Online

It seems that everyone is using the internet these days to promote their products or business. Once you understand the basics of online marketing you will see just how powerful online multi level marketing can be. The internet can automate much of your recruiting efforts from initial contact, presenting your opportunity, answering questions, and following up. In this article I will show you how your existing network marketing skills can be applied on the internet.

In network marketing the first step you need to take to get someone to join your business is to contact them. Whether it is your warm market or your cold market you have to pick up the phone and make an appointment to talk to them. In the online world this initial contact is replaced with an advertising campaign – typically pay-per-click on one of the major ad networks. This allows you to target the specific people who are looking for what you have to offer. Once they click on your ad you can give them your presentation.

In online multi level marketing your presentation can consist of a video, audio, text, or a combination of these. Using these tools you present your offer to the visitor in a way that will entice them to leave their contact information. This is typically done with a short introduction that promises more information if they leave their contact details. Once they supply their information you can then give them more details about what you have to offer.

As you know, people typically have questions about what you are offering. One of the goals of your marketing information is to answer those questions before the person even thinks to ask them. This is called pre-selling. The better job you do pre-selling the more successful your online multi level marketing efforts will be. In addition to having questions most people will typically think things over before making a decision. This is why the experts always say the gold is in the follow-up.

One of the best features of online multi level marketing is that follow-up can be done in an automated fashion. If you've struggled before trying to make the recommended five to seven follow-up contacts you will appreciate just how easy it gets online. Using an auto-responder you can create a sequence of emails that are automatically sent at predetermined intervals. This will keep your opportunity fresh in your prospects mind while they think over your offer.

As you can see, using the internet to help with your MLM business can save you a lot of time while increasing your effectiveness. One of the advantages of implementing an online multi level marketing system is that there are known techniques and principles that can be followed and the system as a whole can be tweaked to improve its effectiveness. If you already have experience in network marketing then you can see how the process translates online allowing you to focus on working with your top earners.

How E-Commerce Can Increase You Revenue

Small and medium-sized businesses (SMEs) 10 years back found it hard & highly costing to work Globally. But nowadays Internet has made things much easier, from Small shops to large enterprises are now doing online business internationally and available 24/7 for anyone in the world.

E-commerce Websites are cost effective and its staff reducing, Where online strategies that can deliver much greater returns on a limited budget with affordable and efficient website solutions.

While it is impossible to know how many people actually see print advertising, online advertisers can track precisely how many see each and every ad and how many website visits it generates, enabling businesses to attract the highest

volume of targeted traffic, at the lowest possible cost. Whatever the visitor action – making a purchase, signing

up for a newsletter, downloading a report, conversions are the key to measuring Return On Investment.

With e-commerce you will get the opportunity to build your All-Time-Open-Shop and offer all services & products online which can be purchased with a click of a mouse.

Professional web site design is critical for success in the modern Internet Business World. Offering an attractive, intuitive interface with a logical and easy to use navigation layout will make the difference between a happy visitor (and potential client) and a frustrated web surfer at your website.

Your website is an integral part of your image, identification and communication strategy. Successful web communication comes from grabbing your visitors’ attention and providing a website that is comfortable to use. your web site should do both-innovative design captures the eye and is followed by a familiar and easy to navigate path.

A well-designed website is a mission-critical investment in

o enhancing brand image

o building consumer confidence

o increasing willingness to buy

From overall Website design and architecture, the simple things like clear contact information and telephone numbers, testimonials and case studies. Customers want to find what they’re looking for.

Setting up all requirements to accept payments online and automating all the processes, its all depends on reliable Web Development & Web Hosting solutions to ensure the best performance of your e-business.

Your E-commerce business can have its own online customer service solutions to meet your customers satisfaction like:

o Complaints Management System

o Live Chat Support System

o Trouble ticket System

o Online Billing System

Pet Insurance Horse Coverage

Many people board horses and often pay high expenses to cover the pets. Dogs, cats, and other household pets often go without care because the owners cannot afford to pay the medical treatment and medicines to care for the pets. Horses are more expensive than common pets, but the laws state that these creatures need medical treatment and vaccines, thus what can an owner do. Owners can take out pet insurance policies that will cover the pets 80/20 in most instances. Horses undergo various different ills than common pets, thus, special coverage is needed for these beautiful creatures.

The Internet has a wealth of resources that specialize in pet insurance, including horses’ coverage. Few owners may have other types of pets that will need specialized coverage, including goats, cows, hermits, pigs, mice, guinea pigs and so forth. While most insurance coverage plans will not cover many of the different household pets, few will offer coverage to common pets, including horses.

Horses are high maintenance critters that require special coverage. Thus, the Internet is open to suggestions, making available horse policy that will offer a generous amount of coverage to owners. Few policies will cover dental work, including coverage for both pet and owner. The policy will offer “personal accidental” coverage, and so forth. The downside is these insurance policies often cost more in premiums than standard insurance policies. Since we are dealing with a huge high maintenance animal, the premiums are higher, since the company will be paying out a fortune for vet care.

One of the common laws regarding horses that apply to owners in various states is the Equine Warning Laws. These laws protect horses and owners against liability, damage, and so forth. The owner is responsible to put up Warning Signs to warn the visitors that accidents/incidents can happen and direct them to safety, plus telling them, they are not reliable if the visitor fails to adhere to the warnings. Not every state has this law to protect homeowners; therefore, the owner would be wise to look for Pet insurance that will cover liability. Pet insurance coverage for horses will often cover the pet and the objects used for the pets needs, including horse trailers. The policies will cover theft, damage, loss, and so forth.

What horse insurance covers

Each policy is different, but few company’s will cover liability, death, stables, personal accidents, theft, riding liability, ‘loss of entry fees,’ hire in for horse maintenance, dental, straying, saddles, tack, vets charges, and so forth. Some of the leading claims filed for horse care are death accident/illness, vet fees for accident/illness, tack and saddler fees. Few providers offer comprehensive coverage to horses extending the coverage to more than forty different states. Thus, pet insurance for horses can offer advantages to owners that transport their horse out of state for shows, trades, and so forth.

Filing Claims

Many of the claims are similar to standard forms, however few companies’ present claims that target the specific incident and/or accident, including illness. For example, if you horse is ill then the company may send a form for that specific need. The company will recommend that you immediately contact the company via the toll-free hotline provided to you and immediately seek treatment for your animal. After you are done at the vet, the company will encourage you to make contact with the company. The claim forms are often downloadable online, thus making it convenient and easy to get the claims to the insurer immediately. Of course, you must go through the same procedures as standard health insurance, by sending receipts to the company. The hotline is setup so that you can get immediate disbursement if necessary.

Advisory: horse insurance may come with higher premiums if your animal is a high-risk. If your horse is used at Rodeos, Racing and so forth, there may be additional coverage needed, and you should expect to pay higher premiums. Few insurance companies may offer generous rates even if your pet is high-risk, so again shopping around are the best solution for getting great rates and comprehensive coverage.

Your "Must Know" Ecommerce Metrics

Web Analytics can be an amazing technology, but also a highly under-utilized one. Complex deployments and integrations frequently leave business users befuddled. Without dedicated staff to analyze, analytics packages more often than not collect dust.

This brief is focused on outlining the 7 most important web metrics to monitor within your eCommerce business and what to look for as it relates to your website’s performance.

Bounce rate

First on our list is the most important metric you will encounter: bounce rate. Think of bounce rate as a first impression. The definition of bounce rate is the percentage of users that leave your website after only viewing the initial page that was presented.

Bounce rate is so vital because it provides details into how you initially message your value proposition to the customer or prospect. It provides a cue to also help you identify performance issues with your site that may be causing the inflation the metric.

Bounce rates vary by industry, but eCommerce businesses should focus on getting the metric below 30%. Especially important within paid search campaigns, bounce rate will provide valuable cues into which product assortments and promotions at the category and sub-category levels of your taxonomy are doing well. This knowledge can be leveraged across the business in other categories and implemented via multi-variate testing deployments.

Email Capture Ratio

The next metric you want to track is your email capture ratio. As an online business, you probably sell some type of tangible product or service in which you monitor orders or completed information forms. Most businesses monitor their standard conversion rate, but few businesses frequently monitor their email capture rate and take a proactive approach to increasing.

With eCommerce conversion rates yet to eclipse an average of 3%, 97% of users who come to your store are leaving without buying something. Just because they are leaving however does not mean they are not interested in communicating on some level with your business. By gaining an initial step of trust through the capture of an email address, you are not only increasing the size of your house list for future marketing but you are also building a relationship with your customer and can win their business by providing them solutions to their lives.

Strive for a 7-10% email capture rate and place the sign up tool prominent in the header. Too many businesses bury their sign up tool and do not leverage rich applications that can use browser technologies such as ajax to expand a capture field over standard text in an overlay fashion.

Number of non-branded organic keywords

Make sure you look at number of monthly non-branded organic search keywords. When monitoring SEO performance, you need to first strip out the branded terms that correlate with your business. Thats traffic that you would have received without effective SEO. Then look to the number of remaining keywords that were utilized to make up the balance of the remaining natural search visits.

Why is this important? Because SEO is driven from the long tail. Sure, core SEO terms are nice but you need to capture the 4 and 5 word queries that make up the majority of Google queries each day. Long tail placements are achieved through proper site architecture and quality targeted content. Simply put, the more terms that people are using to find you, the better your site is doing in content development. Aim for a 5% to 10% increase each month within non-branded search keywords as you structure your SEO campaigns.

Shopping Cart to Checkout “Step 1″ Progression Rate

Our next metric directly correlates to the transactional process. Make sure you monitor your direct progression percentage from the shopping cart to checkout step 1. See how many of your users are bailing for price shopping and/or they see a promo code box on your site and they are going hunting for one. This type of behavior dramatically impacts your conversion rate and overall profits and steps should be taken to measure and reduce.

Consider adding the promo box at the end of the transaction for non-affiliate sessions in order to reduce leakage. Use a cookie from an affiliate or potentially a URL to trigger two versions of the cart page. By incorporating checkout abandonment tools that re-market via email, and aggressive banners both internally and externally to try and re-capture the lost transaction, eCommerce businesses can pull prospects back in the sales funnel.

Browser and Resolution Percentages

Dont forget about looking at Browser/Resolution percentages (types and sizes) when scaling your eCommerce business. Lace face it, when you sell online you are in the “looks professional…is professional” world and goo design can make even the smallest retailer seem large. If your build your site and it breaks in Safari (Mac’s browser), or the navigation breaks on Firefox 3.5 on a PC, you essentially shoot yourself in the foot.

Look at the varied browsers and resolutions that are being used to view your website. Conduct full cross-browser testing, on varied platforms, to fully notice any potential usability problems that arrive.

Average number of cross/up sells added per visit

If you are an eCommerce business, you already know that intelligent merchandising is a crucial key to success. A primary metric to help you understand performance within online merchandising is that of average cross/up sells added per visit.

This datapoint associates to your cross sell tools that integrate at the product and the cart level and measures the average number of cross-sells added to the cart per visit. The number will provide details into the effectiveness of your product recommendations and if the recommended products are actively engaging and persuading customers.

It is tough to provide a benchmark statistic for this metric since products can vary so greatly in terms of pricepoint. But look at your historical performance and consider automating this component through algorithmic third party solutions.